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Experience

Directions Magazine - Chicago, IL

                Executive Editor, Feb 2005 -

                Oversee, contribute content to, and provide vision for three electronic newsletters and active portal serving the geotechnology marketplace.

GITC America, Inc., Frederick, MD

                Editor, GIS Monitor and EOM (Earth Observation Magazine), 2004 - Feb 2005

                Research, write and publish GIS Monitor, a weekly electronic publication aimed at geospatial technology users and developers. Set vision for, collect articles and lead EOM, a monthly print publication.

ABS Consulting Group, Inc., Somerville, MA

                Founder and Principal, 2000 -

                Provide consulting services involving technical and marketing aspects of GIS and related field to software developers, publications, professional organizations. All work involves clear, effective communications.

TenLinks Inc., Novato, CA

                Senior Advisor, Mapping/GIS, and Editor, GIS Monitor 1999-2002

                Developed lists of quality links for the Ultimate GIS Directory.  Maintain, edit, update site and define its direction.  Aided in content development for CAD and other topics.  Compiled weekly GIS news analysis newsletter highlighting the impact of changes in the GIS marketplace for developers, users and marketers.

Cadcorp Inc., Cambridge, MA

                Marketing Manager, 1999-2000

                Directed US office for GIS software company.  Developed US product strategy and designed US marketing initiative.  Developed partner relationships and managed US accounts.  Wrote proposals, prepared demonstrations, managed and attended trade shows.

ESRI (Environmental Systems Research Institute, Inc.), Danvers, MA

                Corporate Marketing Team, 1998-1999           

                Worked with senior staff to produce a consistent corporate message across products and industries.  Developed branding effort.  Lead product marketing teams toward focused messaging.  Wrote ESRI statements for internal and external publications.  Developed sales and marketing tools for worldwide sales force.  Analyzed information on competing solutions.

                CAD Marketing Manager, 1995-1998

                Championed integration of ESRI GIS technologies (ArcInfo, SDE, ArcView, ArcCAD) with CAD in the marketplace.  Articulated CAD strategy including guiding product directions, developing marketing materials, and managing benchmarks and demonstrations.  Supported ESRI sales people, industry representatives, resellers and business partners in using CAD technology and data.  Spoke, wrote and attended industry meetings on behalf of ESRI.

                 Desktop Technical Marketing Representative, 1992-1995         

                Supported ESRI personnel and partners in technical and marketing issues related to ArcCAD, ArcView and PC ArcInfo.  Developed applications and demonstrations.  Presented papers, seminars and demonstrations at trade shows and professional meetings.

 Arthur D. Little, Inc., Cambridge, MA

                Consultant, CAD/GIS Manager, 1989-1992

                 Managed the day-to-day operation and maintenance of PC-based GIS system.  Worked with ADL staff and clients to develop Geographic Information Systems (using Geo/SQL) for a variety of environmental applications including marine and oil spill investigations, site assessments, litigation support and remediation.  Managed chemical data in support of casework (Oracle, Quattro, Rbase).  Performed field work and sample preparation.